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It has been suggested by other Facebook insiders that a first step would be Facebook giving its own researchers more power to stand up to executives regarding their research findings, and the company being more transparent about that research.

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Consumers say they will spend an average of $1,047.83 this holiday season, up 4% from the $1,007.24 they said they would spend last year, according to the annual survey released last week by the National Retail Federation and Prosper Insights & Analytics.