The Square Nutrition & Energy opens Saturday

The Square Nutrition & Energy owners Nicole and Lance Breeden pose by the entrance of the new store Thursday, May 30, 2019. The grand opening is scheduled for 9 a.m. Saturday. (Mitchell Willetts / Enid News & Eagle)

ENID, Okla. — After several weeks of renovations to 122 N. Independence, The Square Nutrition & Energy is ready to open 9 a.m. Saturday, bringing to downtown Enid a health-conscious menu of smoothies, shakes, tea and, the owners hope, a whole lot more besides.

"We look at this as way more than just smoothies," owner Lance Breeden said. He and his wife and co-owner Nicole, want The Square to be a "lighthouse" for the community, he said, an upbeat atmosphere of positivity.

Students can come in, relax, do homework. Business meetings are just as welcome as Bible study sessions.

Customers less interested in atmosphere than efficiency will be pleased also, he said, able to come in, grab a coffee, and bolt back out the door without much wait.

Nutrition is a high priority in much of what The Square will sell, and the healthful offerings extend beyond the menu. Wellness coaching is available, too, for anybody considering a lifestyle change and wanting assistance to do so.

"What we also do is help people through their weight loss journey, or their muscle gain journey," Nicole Breeden said. She and her husband have been coaches with Herbalife Nutrition for several years, and before that, Nicole was a cheerleading coach, she said.

"As health coaches, we sit down with people, talk about what they're currently eating, what they're doing for activities, how we can change things here and there to help them reach their goals."

Lance left Edmond Fire Department three years ago to pursue, full time, their shared passion.

"My purpose in life is service to others," he said. He has no doubt he was fulfilling that purpose as a firefighter, but felt he could also do so by promoting healthier living.

"We truly believe it's a service to the community," he said of the business. "We really want to help people."

The Edmond couple has several other nutrition and smoothie shops in Oklahoma, under different names than their new Enid store. Some offer more services than others depending on the market. In time they might make more available at The Square.

"At some of our locations we offer fit camps and yoga classes, so that could be a possibility in the future as well," Lance said.

Currently, The Square will be open 6:30 a.m. to 4 p.m. Monday through Friday and 9 a.m. to 4 p.m. Saturday. Operating hours could be extended, but the two think it's a good place to start.

Transitioning into the new location hasn't taken long, partly because they've been planning to open up in Enid for some time, they said.

"We've been talking about coming here for over a year, and just trying to get all the pieces in place," he said. He's feeling confident in their decision.

"The level of support and openness and excitement, and the energy, that has been built around us coming to town has been nothing but arms wide open," he said.

The first 25 customers to arrive opening day will receive a "swag bag," filled with merchandise from The Square and other local businesses, and a coupon for a free smoothie.

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Willetts is education reporter for the Enid News & Eagle. He can be reached at

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