The Enid News and Eagle, Enid, OK

National and world

June 18, 2013

Food companies work to make it look natural

(Continued)

NEW YORK — Instead of the traditional slicers found in delis, the goal was to build a machine that would hack at the meat as a person might, creating slabs with more ragged edges, said Morin, the Kraft engineer.

It wasn't as easy as it sounds since the meat still needs to fit neatly into a package and add up to a certain weight. Morin declined to provide details of the process for competitive reasons but said that no two packages are exactly alike.

"We have a way of making sure that the blade cuts the piece of meat differently with each cut," he said.

At Hillshire Brands Co., which makes lunch meats, hot dogs and sausages, executives also are attuned to the fact that more people prize foods they feel are natural. At an industry conference in February, CEO Sean Connolly noted that in addition to taste, the appearance of its food needed work.

Specifically, Connolly said people wanted a more natural look for lunchmeat that was "moist but not wet." They also wanted the turkey to look "a little bit grainier." Without providing details, a representative for Hillshire, which is based in Chicago, said those changes were achieved through the manufacturing process.

Reggie Moore, the company's vice president of marketing, concedes that the meaning of "natural" is hard to pin down and varies from person-to-person. But as the definition evolves, Hillshire is taking care to signal the natural qualities of its meat visually.

In revamping its turkey slices, for example, one of the cosmetic touchups the company made was darkening the edges of the meat with caramel coloring to give the impression that it was just sliced from a Thanksgiving roast.

Ultimately, Moore said the change didn't really impact the taste.

Text Only
National and world
  • LibyaEvac.jpg US evacuates embassy in Libya amid clashes

    The United States shut down its embassy in Libya on Saturday and evacuated its diplomats to neighboring Tunisia.

    July 26, 2014 1 Photo

  • Ukraine Plane web.jpg U.S.: Russia is firing artillery across border into Ukraine

    If true, the allegations mean Moscow is playing a more direct role in the fighting than it has been accused of up to now — a dangerous turn in what is already the gravest crisis between Russia and the West since the end of the Cold War.

    July 26, 2014 1 Photo

  • Resilient Stocks web.jpg Global tensions don’t dent U.S. enthusiasm for stocks

    As they have all year, investors responded by using it as an opportunity to buy stocks. In fact, they’ve “bought on the dip” consistently for three years, keeping the market’s slips from becoming slides. Stock pullbacks since 2011 have been rare and relatively small, and none have become severe enough to qualify as a correction, Wall Street parlance for a fall of 10 percent or more from a peak.

    July 26, 2014 1 Photo

  • Obama leaders web.jpg Migrants: President Obama urges Latino leaders, Republicans to help

    White House adviser Dan Pfeiffer said that House Speaker John Boehner’s effort to sue Obama over his use of executive authority “has opened the door for Republicans possibly considering impeachment at some point in the future.”

    July 25, 2014 1 Photo

  • Mideast web.jpg Gaza sides agree to lull but truce efforts stall

    The latest diplomatic setbacks, after several days of high-level diplomacy in the region, signaled that both sides are digging in and that the fighting in Gaza is likely to drag on.
    Israel wants more time to destroy Hamas military tunnels and rocket launching sites in Gaza, while the territory’s Hamas rulers want international guarantees that a Gaza border blockade will be lifted before they cease fire.

    July 25, 2014 1 Photo

  • APTOPIX Hospital Shoo_Hass.jpg Official: Hospital gunman intended to kill others

    A psychiatric patient ranted about a hospital gun ban before opening fire at the suburban medical complex, killing his caseworker and grazing his psychiatrist before the doctor pulled out his own weapon and fired back.

    July 25, 2014 1 Photo

  • Darth Vader is polling higher than all potential 2016 presidential candidates

    On the other hand, with a net favorability of -8, Jar Jar is considerably more popular than the U.S. Congress, which currently enjoys a net favorability rating of -65.

    July 25, 2014

  • g000258000000000000245c0063741aaafcc815c5b3199362fb09f8a7c3.jpg Llama on the loose corralled in Missouri town

    
Gibson called Diamond City Hall for help but the police chief was out on another call. The city clerk came to join in the surveillance ...

    July 25, 2014 2 Photos

  • Severe Weather web.jpg Tornado slams Virginia campground; 2 dead

    A couple from New Jersey was killed when a tree fell on their tent. Their 13-year-old son, in a tent next to them, had life-threatening injuries.
    He was among three dozen people hurt.

    July 25, 2014 1 Photo

  • Aviations Bad Week web.jpg Bad week for aviation: Airline disasters come in a cluster

    Industry analysts and safety experts shake their heads at the seeming randomness of the tragedies, saying they can find no common themes. Nor do they think the events indicate that flying is suddenly becoming less safe.

    July 25, 2014 1 Photo

Featured Ads