The Enid News and Eagle, Enid, OK

February 16, 2013

Created to INSPIRE marketing professionals

By Cass Rains, Staff Writer
Enid News and Eagle

ENID, Okla. — Inspire Greater Enid began in 2009 as a forum where marketing and communications professionals could gather to network and share ideas and information.

President Nicole Winfield said it is the only organization for marketing professionals in northwest Oklahoma.

“It pretty much started so we wouldn’t have to go to Oklahoma City or Tulsa,” she said, noting those were the closest cities with such a group. “We bring local and non-local speakers to talk about marketing related topics and share ideas.”

The group has met every other month for the past four years but also meets if there is a topic or issue that needs discussed, Winfield said.

“We have a meeting in February, which is one of our off-months, but we have a topic we want to hit on,” Winfield said. “This year we’re hoping to hit on topics we’ve never hit on before, like blogging is really important. Crisis management is another topic we want to hit.”

The group has members from 65 area companies, with some companies hosting multiple members. However, the group is always looking for more people, Winfield said.

“We’re trying to push for members now,” she said. “We hope to bring speakers to Enid that our marketing professionals can really benefit from. Bringing a perspective from outside can help to freshen up creative ideas.”

Memberships are available at $75 individual and $125 corporate rates. The first meeting is free for those who have never attended an Inspire Greater Enid meeting and just want to get a feel for what the group offers.

“They can listen to the speaker, and if they have any questions, talk to one of the board members or me,” Winfield said.

Not only do members benefit from the different speakers but meetings also afford an opportunity to meet other professionals.

“Networking is one of the most important elements of IGE. Not only do you meet people from companies you might not have known existed but it’s a great way to exchange ways on how others market their business,” Winfield said. “Social media, and creative ways to market, is always changing. IGE wants to focus on that and give members the most up-to-date and accurate way to use these tools effectively.”

Current officers include Winfield as president, Curtis Tucker as president-elect, Derrick Silas as secretary, Kelly Goodwin as treasurer and Deborah Cromwell as board member at-large.

The organization’s March meeting will feature Angie Mendez from Eskimo Joe’s Clothes. She will speak about the success of her company.

To join Inspire Greater Enid go to www.inspire, contact a board member and fill out an application, or attend one of their regular meetings.