The Enid News and Eagle, Enid, OK

Economic Development 2011

February 13, 2011

No secrets here

Enid Convention and Visitors Bureau working hard on getting word out about what Enid has to offer

ENID — The new Enid Convention and Visitors Bureau is a work in progress.

Marcy Jarrett, director of ECVB, said the No. 1 goal is to find what people want in Enid and promote that directly.

“Rather than a shotgun approach, we are going to find out what people want here and use more of a rifle approach,” Jarrett said.

A consultant is now researching the hotel arena to see what those who regularly come to Enid would like to see. Jarrett expects that information coming in March or April to help with more strategic marketing.

“Enid is unknown as a destination. We’re being very strategic in going after the markets,” she said.

Research will identify who comes to Enid and determine what they would like to see while they are here.

Jarrett said Enid statewide image is not bad but nearly nonexistent. Local hotels boast 800 rooms that are 50 to 80 percent filled every week night.

Marketing will change that, Jarrett said, and the new Cherokee Strip Regional Heritage Center will be a huge factor. The museum currently is being marketed statewide in Oklahoma Today magazine.

“The regional heritage center will put Enid on the map,” she said. “We’re already getting buzz because of the heritage center and the Chisholm Trail Coalition.”

The bureau also has formed a partnership with Enid Regional Development Alliance.

Research will be shared by all partners, hotels, Greater Enid Chamber of Commerce and the city of Enid.

Apart from the current research project, the bureau is working on getting the word out about Enid.

More advertising is planned in Triple A and Metro Family magazines, and an Enid travel guide will be published in March.

Bureau staff also spends time contacting tour operators to discover interest trends and how Enid can meet those.

“I don’t like the expression Enid is the state’s best kept secret. We’re not doing our jobs if Enid is a best-kept secret,” Jarrett said.

She attends various state organization meetings to promote Enid and forms partnerships with other attractions and communities in northwest Oklahoma. She also is building a relationship with Vance Air Force Base because Vance students and their families need to have a good local experience.

Rob Houston, communication coordinator works with travel writers and develops promotional material.

The welcome center in the ECVB office, 123 W. Maine, soon will open.

“This is an investment for the long haul, and it will grow,” Jarrett said. “It’s not an overnight business. It takes time to build relationships that weren’t here before.”

Text Only
Economic Development 2011
  • CoverED2011.jpg Economic Development 2011

    One of the attributes of living in Enid and Northwest Oklahoma is the abundant pride residents have in its people, land and businesses. The 2011 News & Eagle Progress edition highlights these areas and pays tribute to all of those who make our region shine 7 days a week, 365 days a year.

    February 19, 2011 1 Photo

  • Inspire_Enid_1_BH.jpg Divine inspiration

    Inspire Greater Enid is an organization that has a mission to bring together professionals in marketing and communications fields and provide them resources, information, training and professional marketing.

    February 13, 2011 1 Photo

  • Eagle_Mkt_BBQ_2_CB.jpg ‘Ambassadors’ help Enid shine

    “We have become incredibly successful at marketing. We are a for-profit company but virtually everything we do has a spin-off for the local economy. We are trying to get good, fun events. We are trying to get Enid to be fun and a good destination for fun.” — Frank Baker, director of Eagle Marketing

    February 13, 2011 1 Photo

  • enid1stheader_2.jpg Enid 1st seeks stories that it can brag about

    Enid Regional Development Alliance, along with the help of the Enid News & Eagle, has launched an Enid 1st Campaign with the goal of drawing information from individuals, companies or organizations about what Enid is best at, has the most of, is first at doing or has the only of.

    February 13, 2011 1 Photo

  • Progress_EnidDevAlliance_JM.jpg Out on their own: With a little help from the community

    In his third year as executive director, ERDA executive director Brent Kisling said the development alliance has been successful in three areas: “Working with entrepreneurs, working with present businesses and soliciting new businesses.”

    February 13, 2011 1 Photo

  • Western_Enterprises_2.jpg Western Enterprises is Enid’s and the area’s master blaster

    The manufacturing of fireworks is considered an art form, which is kind of strange for something that blows up.” — Jim Burnett, owner of Western Enterprises at Carrier

    February 13, 2011 2 Photos

  • Mall_Angels_Delight_BH.jpg What’s new at the mall

    Kelly Goodwin, general manager, said they are working to entice several businesses into the mall.

    February 13, 2011 3 Photos

  • Social Network1.jpg Social networking offers a better way to promote the city of Enid

    Today’s social networking sites make it much easier for Enid to market itself and find new investment opportunities, said Brent Kisling, executive director of Enid Regional Development Alliance.

    February 13, 2011 3 Photos

  • ECVB_BH.jpg No secrets here

    Marcy Jarrett, director of ECVB, said the No. 1 goal is to find what people want in Enid and promote that directly.

    February 13, 2011 1 Photo

  • Progress_MattressHub_3_BV.jpg Turning the corner

    “Marketing Enid to national retail people is a tenacious and lengthy process and we are in the middle of it. We’re ahead of where we thought we would be, there is still a lot of distressed commercial real estate, and we still may not have seen the end of foreclosures, but we’ve turned the corner." — Rickey Hayes, retail consultant

    February 13, 2011 1 Photo