The Enid News and Eagle, Enid, OK

Opinion

March 25, 2014

An intimate anniversary

Big name like Reba should pack the Enid Event Center

ENID, Okla. — The Enid Event Center manager wanted a big name to coincide with the venue’s one-year anniversary.

Opting to lure an Okie country star, Global Spectrum General Manager Keller Taylor landed Reba McEntire. We can’t think of a bigger name for the popular venue.

Kudos to Taylor for leveraging a relationship with the William Morris Agency, which represents the country music icon.

Tickets for the June 21 concert, which go on sale Friday, are $95 and $129.

Taylor acknowledged the price for McEntire’s Enid show is higher than some of her other concerts throughout the country.

“With quality entertainment, you’re going to pay a little bit of a premium, and I think a night with Reba is pretty reasonable for $95,” he said. “She has to approve it, so it was something that her management felt OK with when we proposed it.”

According to the concert industry trade publication Pollstar, Reba’s average ticket price is $76.88. (Pollstar’s amount is the face-value national average over the past year.)

With bigger names come bigger ticket prices, particularly in a more intimate setting like the Enid Event Center.

The floor setup will be similar to the recent Darius Rucker concert. About 3,800 tickets were sold for that event, which was the venue’s first sellout crowd. (Enid prices ranged from $39.50 to $59.50 for Rucker; his Pollstar average is $38.32.)

Some points on price: Concertgoers traveling to an Oklahoma City concert would shell out significant cash for gas and downtown parking, not to mention dining and shopping expenses. And that would be paying for a bigger venue.

We hope a big name like Reba will be an anniversary sellout. Residents clamoring for top-level talent can put their money where their mouths are, and we expect some expatriate Enidites — along with Reba fans throughout the region — will travel to check out our shiny new arena.

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