The Enid News and Eagle, Enid, OK

Opinion

September 20, 2013

We’re celebrating 120 years of publishing this week

ENID, Okla. — Forty years ago, Enid News & Eagle Editor and Publisher Milton B. Garber realized how a “viable, healthy downtown is essential for the continued growth of a city.”

With Enid’s tremendous growth and downtown revitalization, that vision remains true to this day.

In 1973, Garber also noted how technology changed more rapidly in the previous decade compared to the past 75 years. You can say that again.

Flashing forward to the 21st century, tens of thousands of you are reading this editorial in the traditional print format that dates to the 1800s.

Others are reading this on your home or work computer (and we hope your boss doesn’t mind). Growing numbers are reading this through an app on a portable device.

We’ve been printing traditionally in the Enid area since before statehood. Excuse our horn tooting, but we’re proud to be celebrating our 120th anniversary this week.

We currently have nearly 50 percent print penetration in the Enid area market, which is very significant. We can’t stress enough the strong traditional readership — our core readers — still using the printed newspaper seven days a week as their primary or exclusive news source. As readers in our 10-county distribution area, you may even cut articles out of your paper of record as a keepsake.

Our website, EnidNews.com, has 1.2 million unique page views per month. That’s 40,000 unique page views per day. Thousands of readers engage our website on issues through social media.

If you’re worried about audience, our online traffic increased more than 20 percent from 2011 to 2012, and our subscription base is steadily growing with total digital access.

We’re not going anywhere, and we have more readers than ever.

In 2013, the Enid News & Eagle and EnidNews.com are powered by the largest newsroom in Northwest Oklahoma.

It’s a journalistic responsibility we take very seriously, and we sincerely appreciate your readership.

In a 1973 letter to Garber, President Richard Nixon congratulated our publication on its golden anniversary.

“Providing the people with prompt and accurate information about what affects their lives is one of the most vital and valued ingredients of our democratic way of life,” Nixon wrote. “It is also one of the highest forms of constructive community service.”

Those observations hold true today.

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