The Enid News and Eagle, Enid, OK

December 8, 2013

$15,000 up for grabs in Candy Cane Cash

By Robert Barron, Staff Writer
Enid News & Eagle

ENID, Okla. — Enid shoppers have the chance to win thousands of dollars if their ticket is drawn in the Candy Cane Cash drawing Saturday at Garfield County Court House. Tickets will be drawn at 9 a.m.

The total cash amount this year is $15,000, thanks to an extra $5,000 donation by the Enid Regional Development Alliance. That will be added to the $10,000 candy cane prize, and some lucky shoppers will take it home. The cash will be awarded in increments, starting at $500 up to $7,500.

Jeff Funk, publisher of the Enid News & Eagle, which partners with the Greater Enid Chamber of Commerce in Candy Cane Cash, said the promotion is good for Enid.

“This is a great promotion that truly shows the impact of shopping in Enid,” Funk said. “When it’s time for the cash drawing, it’s impressive to realize that every one of those hundreds of thousands of tickets rolling through the hopper represents dollars spent at a participating Enid business.

“Shoppers are winners, certainly, but participating merchants also win because of the increased traffic during the critical holiday season.”

Tickets purchased are placed in a hopper from which the winners will be drawn on Dec.14.

Frank Baker, director of Eagle Marketing, said he is impressed by the length of time the promotion has been popular. He said many promotions have truncated shelf lives, but Candy Cane Cash had continued strong after a decade.

This is the 10th year of the drawing. Tickets are awarded for every $10 spent, and shoppers may receive up to 40 tickets per purchase. Winners must be present when their name is drawn to receive their prizes.

The contest has grown since its inception in 2003.  When the promotion started in 2003, the prize totaled $5,000. The amount remained the same until 2005 when it rose to $6,500, then rose again to $8,000, then to $10,000, which was the amount given away last year.

This year give-away increased the amount to $15,000.

“It gets people to spend locally,” Baker said. “It gets people to do the right thing, and this has become a big family festival.”

April Danahy, who helped originate Candy Cane Cash in Enid, said three Enid High School football players will be present this year as official hopper-turners.

“They will use their strength to turn the hopper full of hundreds of thousands of tickets, “ Danahy said. “People are excited about additional dollars invested this year by the Enid Regional Development Alliance. This year we have more cash, more people and more dollars put back in the economy.”