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November 2, 2012

Did your team win? That might affect how you vote


In either case, says Thomas Holbrook, a political science professor at the University of Wisconsin at Milwaukee, emotion is a real and important factor in an election. Holbrook is one of many academics who model elections to predict their outcome. The models typically use variables such as economic growth and presidential-approval polls. But at their core, those aren't much different as measures of sentiment than football games.

"Elections," he says, "are basically about how satisfied people are."



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