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In an 80-foot billboard at 34th Street and 7th Avenue in Manhattan, Lance Armstrong and Nike challenge New Yorkers to "Run Like Lance" in an Oct. 2, 2006 file photo. Nike said Wednesday, Oct. 17, 2012 that it is severing ties with Armstrong, citing insurmountable evidence that the cyclist participated in doping and misled the company for more than a decade. (PRNewsFoto/NIKE, Inc., File)