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Ronald McDonald of Oak Ridge, N.C., eats from Taco Bell's new breakfast menu. The fast-food chain will begin airing ads Thursday, March 27, 2014, that feature everyday men who happen to have the same name as the McDonald's mascot. The marketing campaign is intended to promote Taco Bell's new breakfast menu, which features novelties like a waffle taco. (AP Photo/Taco Bell via Taylor Strategy)